Conversion
Product Badges
The Shopify badges app for Sale, New, Bestseller, and custom product badge labels. Free plan, no code.
How it works
Three steps, no developer needed.
Install in 30 seconds
One click install from the Shopify App Store. No theme edits, no developers.
Pick a badge style
Choose from our library or build a custom badge with your brand colors.
Target by rule
Show badges by tag, collection, price drop, or inventory level. Zero manual work.
Product Badges at a glance
The numbers, straight from the Shopify App Store listing.
| What it does | The Shopify badges app for Sale, New, Bestseller, and custom product badge labels. Free plan, no code. |
|---|---|
| Status | Live on the Shopify App Store |
| Pricing | Free plan · Pro $9/mo or $75.60/yr (save 30%) · Become Our Client $1,000/mo |
| Free plan includes | 1 active badge with basic styling. Works on all Shopify themes. |
| Shopify App Store | apps.shopify.com/win-win-badges |
| Built by | Win-Win Apps |
| Page last updated | 2026-08-11 |
What it does
Everything included.
- Sale, New, Bestseller, Hot, and custom badges
- Multiple shapes: rectangle, pill, circle, ribbon
- Target by product, tag, or collection
- Customize color, font, position, size, rotation
- Works on virtually any Shopify theme
- No theme edits, no liquid, no developer needed
- Free plan included
Pricing
Free to start. Honest paid plans.
Free plan
1 active badge with basic styling. Works on all Shopify themes.
Pro
$9/mo or $75.60/yr (save 30%)
- Unlimited active badges
- Full suite of styling options
- Works on all Shopify themes
Become Our Client
$1,000/mo
- Full access to our development team
- 2-week turnaround for a custom app
- Idea reviewed during the trial before billing starts
Why we built this
Every product on your store looks the same to a shopper. A well-placed badge changes that. It instantly draws attention to your best deals, newest arrivals, and top sellers.
We built WW Badges to be the simplest, most flexible badge app on the Shopify App Store. No confusing setup, no developer needed. Design your badge, pick your target products, go live.
How it works
The app installs as an embed on your Online Store 2.0 theme. Turn it on once from the theme editor and product pages start showing badges automatically. No copy-paste of liquid, no theme file edits, no extra script tag on your storefront.
Badge rules live as metafields on your shop. Uninstall the app and there is no leftover code in your theme.
Frequently asked questions
Is there a free plan?
Yes. The free plan supports 1 active badge with basic styling and works on all Shopify themes. If you need more badges running at once, or the full styling controls, Pro at $9 a month lifts that to unlimited.
Will it slow my store down?
No. Badges render through Shopify's theme app extension system, so they load with the rest of the storefront and do not ship a separate script.
Do I need to edit theme code?
No. One click in the theme editor turns on the app embed and badges start rendering.
Keep reading
Guides and comparisons for this app.
How-to guides
Try Product Badges on your store today.
Free tier on every app. No credit card to install.