Writing
Notes from shipping Shopify apps.
What we learned, what broke, what worked. Short and practical, no fluff.
May 1, 2026
Store credit vs gift cards on Shopify: when to use which
Store credit and gift cards look similar but solve different problems. Here is the merchant guide to picking the right one for refunds, loyalty, and revenue.
Apr 22, 2026
Why a real free tier wins in the Shopify App Store
The math behind giving away your core feature and charging for extras.
Apr 22, 2026
Shopify App Store ASO: what moves the needle
App Store Optimization for Shopify is different from iOS. Here is what matters in 2026.
Apr 22, 2026
Why we ship three Shopify apps a week
Our approach to the Shopify app store: ship small, ship often, and let the merchants tell us what deserves more work.