How to target product badges by Shopify collection

Use case

You want a badge to appear on every product in a specific collection, without tagging each product individually.

Step 1. Create the collection

In Shopify admin, create an automated or manual collection. Example: “Summer Sale 2026”.

Step 2. Create the badge

In Product Badges, add a badge with the campaign copy.

Step 3. Collection targeting

In the badge rules, choose “Target by collection” and pick the Summer Sale collection.

Step 4. Set start and end dates

Pro plan: schedule the badge to auto-show on the campaign start date and auto-remove on the end date. Free plan: toggle on and off manually.

Step 5. Verify

Check products inside the collection (badge shows) and outside (badge hidden).