Merchandising guide

How to add a New arrival badge to Shopify products

Step-by-step guide to adding a New badge on recent Shopify products, with auto-expiry after a set number of days.

3 min read Updated 2026-04-22 All guides →

What you need

A Shopify store on any plan, an Online Store 2.0 theme, and Product Badges by Win-Win Apps installed.

Step 1. Turn on the app embed

Open your theme editor, find the Product Badges app embed in the app-embed sidebar, toggle on.

Step 2. Create the New badge

From the Product Badges dashboard, click “Add badge” and choose the New template. The default copy is “NEW” in a bright pill.

Step 3. Set targeting

Two options. Tag-based: target products with the “new-arrival” tag. Date-based: auto-target products created within the last N days (typically 14 or 30).

Step 4. Set auto-expiry

On the Pro plan, set the badge to auto-remove after N days. On the free plan, you manually untag once products are no longer new.

Step 5. Verify

Open a product created in the last N days on your storefront. Confirm the New badge appears on both the product page and the collection card.

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