Retention guide
How to add one-tap reorders and a Buy It Again page to Shopify
Let repeat customers rebuy past orders in one tap with every option preserved, and reward the reorder with store credit.
Why reorders leak
Shopify’s built-in reorder replaces the customer’s cart and drops custom options. A returning customer who has to rebuild their order by hand often just does not. For consumables, supplements, pet food, coffee, that friction is repeat revenue quietly leaking every month.
Step 1. Install Reorders
Reorders adds one-tap reorder that preserves every size, colour, and custom option, adds to the existing cart instead of replacing it, and skips sold-out items so the checkout actually completes. Free plan covers the core experience.
Step 2. Turn on the Buy It Again page
A dedicated page listing everything the customer has ever ordered, one tap from each item to cart. Installs as a theme app extension, no code, works on any Online Store 2.0 theme.
Step 3. Add the ordered-before badge
Familiar products convert better. The badge marks items a customer has bought before while they browse your catalog.
Step 4. Reward the reorder (Pro)
On the Pro plan ($9.99/mo) you can attach an incentive to reordering: native Shopify store credit or an automatic discount. Credit is the compounding option, it comes back as another order. See how store credit works at checkout.
Measure it
Reorder analytics show how many repeat purchases came through the flow. Watch reorder rate by cohort, consumables stores should see the number move within the first month.
Keep reading
More guides you might need.
3 min read
How to auto-reward customers with store credit on Shopify
Set up rules that issue store credit automatically when a customer hits a milestone, like second order or $500 lifetime spend.
5 min read
How to give store credit instead of a cash refund on Shopify
Refunding to store credit keeps revenue on your store and lifts repeat purchase rate. Here is the workflow for any Shopify plan, no Plus required.
5 min read
How store credit works at Shopify checkout (and what customers see)
What actually happens when a customer with store credit hits Shopify checkout. The mechanics, the discount line, the customer view, and the edge cases.
4 min read
How to issue store credit on Shopify without Plus
Give customers store credit on any Shopify plan. Step-by-step with Win-Win Store Credit, no code and no Plus upgrade required.
Need help with this on your store?
We build free Shopify apps for the simple stuff. Browse the full set.